Audi reports best-ever July sales in the U.S., marking the seventh straight record-setting month for 2011
Source: Audi USA
• July 2011 sales of 9,146 rose 17% above July 2010 sales
• Mix of the most premium Audi models
jumped to 32%, versus 18% in the same period last year
• Demand for the all-new 2012 Audi A6
increased 64% with 1,014 vehicles sold in July, while Q7
sales climbed 31% to 790 vehicles sold in July 2011
Audi of America today reported record July U.S. sales of 9,146 luxury vehicles, topping the previous record of 7,974 vehicles sold in July 2001. July 2011 also marked the seventh consecutive month of record-setting sales for the brand in the U.S. market.
Year to date, Audi sales in the U.S. grew 15.6% to 65,055 luxury vehicles sold from January 2011 through July 2011.
The favorable Audi performance in July was led by significant consumer demand for the all-new 2012 A6 with 1,014 vehicles sold, a 64% increase over July 2010. The all-new A6 features Audi’s industry-leading navigation and safety technology, including MMI® Navigation plus with Google Earth, Audi connect with wireless internet access and Night Vision Assistant with thermal imaging.
Sales of the design-forward 2012 Audi A7, introduced this spring, remained strong with 709 vehicles sold in July, showing that premium car buyers are responding to the stylish, technologically advanced model.
Sales of the popular Audi Q7 full-size luxury sport-utility vehicle increased 31% YOY to 790 vehicles sold, when compared to July 2010. The Audi Q7 TDI clean diesel model accounted for 36% of the sales mix in the lineup. Demand remained strong for the fuel efficient Audi A3, with 436 vehicles sold in July 2011. As consumers continued to show preferences for efficiency, the Audi A3 TDI clean diesel model accounted for 54% of the total A3 sales mix for the month.
Sales of the Audi R8 supercar series climbed 57.7% with 82 vehicles sold in July. Year-to-date, R8 sales rose 128.1% with 682 vehicles sold in 2011. Sales of the sporty Audi TT model increased 7.2% from a year earlier with 178 vehicles sold in July, while TT sales year-to-date increased 15.2% to 1,221 vehicles sold.
To read the full Press Release click here.
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